Opportunities Australia EXP08

In July 2008, Platform Communications was engaged by BHP Billiton Nickel West and BMA Coal to develop a bold and unique marketing concept for a joint recruitment campaign to be launched at the Opportunities Australia EXP08 in South Africa. 

Platform produced a creative and stylish marketing concept to promote BHP Billiton Nickel West and BMA Coal as Australian employers of choice at the expo. 

The Platform design team produced a dynamic Australiana-themed booth for the expo, along with a fully-dressed interview room that features both BHP Billiton Nickel West and BMA Coal corporate branding.

Platform developed and supplied a full suite of marketing collateral, including the production of a DVD, along the Australiana/travel theme to further promote BHP Billiton Nickel West and BMA Coal as employers of choice in Australia.

The Platform team managed global logistics to deliver the exhibition booths and marketing collateral for the South African expo. This included supplying delegates with detailed briefing packs, incorporating key messages, communication tactics and safety information.